17M
All Media Network · 2010–2016
Celebified
Ran daily production of a recurring entertainment series on YouTube and grew the channel to 17 million views. Led 3 direct reports and 5 contract on-camera talent on daily deadlines.
Video · Series · Content strategy
Video people choose to watch.
I've spent 15+ years turning complicated products and ideas into video, from a daily YouTube series that reached 17 million views to an executive interview series for Microsoft Learn. I develop the format, write it, cast it, run production with studio partners, and take it to launch.
The AI-Ready ExecutiveMicrosoft Learn series, 5 episodes since Sept 2026
17M viewsCelebified, a daily YouTube series I ran
$100K studioVideo-first operating model at Cox Communications
Latest work · Microsoft Learn
The AI-Ready Executive
A hosted interview series on what AI-ready leadership looks like in practice: fluency, judgment, communication, and responsible adoption. Each episode pairs host Aman Chopra with a leader who has done the work.
Full playlist · Microsoft Learn on YouTubeOpen on YouTube ↗
- DevelopDefined the series premise, audience, and the episode structure each guest conversation follows.
- WriteWrote the episodes: topics, the arc of each conversation, and host material.
- CastCast the series, matching guests to episode topics.
- ProduceRan production with the studio partner, from moodboards to EDLs and review.
- LaunchPlanned social promotion and launched each episode on Microsoft Learn's YouTube channel.
Episodes
Five episodes, one question each.
Every episode takes one idea executives get wrong about AI and works it through with a guest.
5episodes released
~8Kviews across the series so far
8–14 minper episode
Earlier work
Series, studios, and video-first teams.
Before the Microsoft series, I ran a daily entertainment franchise, built a video studio, and led creative services for a software company.
$100K
Cox Communications · 2019–2023
From text-heavy to video-first
Owned a video production studio budget and moved a text-heavy content culture to video, with motion graphics and live action. Decided what to make in-house and what to send to vendor partners.
B2B
Verizon Connect · 2017–2019
Creative services
As Creative Services Manager, Learning, produced video and product stories for employees and customers of a fleet-management software business.
Format thinking
Every format has a job.
How I decide what to make, and what to pass on.
Series build an audience. One-offs build a moment.
A recurring format with a consistent host and structure gives viewers a reason to come back, and each episode makes the next one easier to find. Campaign and launch films earn their budget on a specific date.
Short-form is the trailer, not the show.
Social cutdowns carry one idea to people who haven't met you yet. They work best when they point back to something longer worth watching.
Customers tell the story better than we do.
Guests and customers who have done the work give a story credibility a brand voice can't. The job is to cast well, ask well, and edit for the moment that lands.
Set the bar without becoming the bottleneck.
Clear briefs, shared moodboards, and a predictable review step let partners and other teams make good video without waiting on one person.
Based in Atlanta · Happy to travel
Let's make something people come back for.
Video strategy, series development, and production leadership. I usually reply within one business day.